CityBizList: Legg Mason Tower Provides Pop-Up Opportunity for Artist
Baltimore native and San Francisco-based artist Marque Cornblatt had been toying with the idea of hosting a 25-year retrospective art show back home in Charm City, but had yet to track down a location that met his needs. Most art galleries required a long-term commitment, didn’t meet his budget and weren’t quite his style.
On a recent trip home, he strolled through Harbor East and couldn’t believe how much the area had grown up in the past few years. The newest neighborhood in Baltimore had been transformed into a hip center of activity and Cornblatt immediately thought this would be an ideal spot to host a show.
He hashed out the idea with his brother, Steven L. Cornblatt, a Principal at Trout Daniel & Associates, a full service commercial real estate firm in the area. Steve reached out to H&S Properties, the developer of Harbor East, who had been leasing pop-up space in ground floor of the Legg Mason Tower for the past few months.
The Legg Mason Tower, one of the highest profile buildings in the state, was an ideal location for a pop-up tenant like Marque and he leaped at the chance to host his retrospective art show there.
“I’ve worked in pop-up environments before on the west coast to showcase my art, but this location in Baltimore has been my best experience yet,” said Marque. “The location offers a ton of great visibility and quality foot traffic and I’m thrilled to be showing my art in museum quality space that offers the perfect juxtaposition for my multimedia pieces.”
H&S had brought the pop-up model to Baltimore after seeing property owners successfully use the concept in major urban centers like New York, San Francisco and Paris. As the name implies, pop-up space offers short-term tenants access to high profile space to sell goods or showcase their products. The pop-up space also helps attract attention to premium available space as landlords seek signature tenants to fill it long-term.
“Pop-ups are a great model because of the buzz and energy that is created when a space is constantly changing,” said Christopher Janian, Development Manager at H&S. “The idea of having a store or exhibit whose term is finite creates a sense of urgency to actually get out and shop or experience the space. We’ll eventually fill it with an anchor retailer but for the time being, be on the look-out for more new and exciting tenants.”
H&S originally started the pop-up concept in the Legg Mason Tower in late 2009, leasing the space to high-end retailers, including Patrick Sutton Design, during the holiday shopping season.
“It’s exciting to see H&S engaging quality tenants in a pop-up space arrangement,” said Steve. “The model has proven successful in major metropolitan areas throughout the U.S. and Europe. From a broker’s perspective, it’s something we’d like to see more landlords do throughout the region.”
As for Marque, he’s been thrilled with the results of his show thus far. It runs through April 4, 2010 . He’s already sold several pieces of art and has enjoyed showing off his collection to family, friends and art aficionados, as well as well-heeled passersby who live and work in Harbor East.
For more information on Marque’s exhibition, visit www.marquecornblatt.com/balto
Wed thru Sat 11 am – 7 pm
Sun 11 am – 5 pm
The Legg Mason Tower
Harbor East on the Circle
100 International Drive
Retail Suite 102
Baltimore, MD 21202
This article originally appeared in the CityBizList on March 2010.